Holiday Marketing for Retailers

The holidays are a great time shop. With season-end sales, Black Friday, and basically every retailer finding a reason to give you a tempting deal, there can be a lot of noise. If you’re a store looking to put your products at the top of your customer’s mind. This is for you.

Putting your offers ahead of the game.

Sales isn’t the hard part, marketing is. With everybody looking to make their product the go-to, it can be incredibly competitive to gain quality interest. The performance of your campaigns come down to a few factors, and the real trick lies in hitting each with maximum effort. They include: copy (caption), content (photo/video), call to action, and ultimately the audience demographic.

Finding the words to interest your customers.

Solid copywriting is crucial as it allows you to address a few key talking points of your product or service. These can be a common problem found in your customer base, specific benefits, or how your product/service can cure a pain point. With it being the season of sales and deals, words like: Free, New, Limited, etc. are especially convincing as everyone has a long list, but always look to save as much money as they can.

Storytelling through emotion.

They say a picture is worth a thousand words, and a video is worth a million. It’s true. Content is a great way to cultivate legitimate interest from your audience. Including just the product/service isn’t the key though. Rather, people using said product/service and creating an emotional bond between your campaign and the potential customer. This can be in either form, but a video does tend to draw a higher conversion rate as it keeps people on your page longer.

Spark their impulse.

With your first two objectives nailed down, we move into your call-to-action. This is short and sweet. The word “now” gets used quite a bit here, and for good reason; it works. Immediacy, scarcity, and desire are three key areas that can be used in a strong call to action. People as a whole are drawn to things that are in low quantity, as it gives them a sense of exclusivity. So a simple example could be a limited time offer of 30% off wool jackets or a designer perfume, couple this with a time-sensitive coupon code and you’re golden. It’s all about incentive.

Put the right eyes on target.

To drive your campaign home and ultimately improve its chances of success, your audience targeting has to be on-point. This comes down to how well you know your audience or how well you can analyze them. Certain behaviors such as frequent online shopping or their tendency to favor “discount” type stores like Marshalls, TJ Maxx, Nordstrom Rack, and more can help you identify their motivations to buy.